At-a-Glance 👀

I worked as a Product Designer for Pull.cards, a startup building an online trading card marketplace, with a focus on Magic: The Gathering. I led the design of the MVP alongside another designer, working closely with engineers to create a seamless, engaging, and consolidated user experience for collectors. In just a few weeks, we launched and tested version one with 50+ users, collecting insights that informed a full redesign now in progress.

Problem

Trading card collectors were frustrated with juggling multiple sellers and high shipping costs when buying cards online.

<aside> 👉 Most existing platforms forced buyers to place multiple orders from individual sellers, leading to high fees, slower delivery, and a fragmented experience.

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Solution

I worked with Pull.cards founder to develop the best marketplace that users can buy cards from one seller and receive all their cards at the same time with reliable shipping information. While having the site feel more like a community rather than just a buying experience by adding a community tab and pack opening battles.

Process

After understanding community frustrations and shipping inefficiencies, we interviewed 30 MTG players and focused our MVP on a streamlined purchase flow. The first release prioritized core functionality: search, product discovery, checkout, and consolidated shipping. After launching for two weeks, we ran 50+ user interviews to inform a redesign that adds community features, battles, better filters, and a more gamified UI.

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